Finished the site and logo for the How to Write Guy a while ago, but wanted to say a couple things about the logo.

First, it’s unfortunate but I lost all of my napkin sketches for this, which I love show for process. Needless to say, most of the early versions were a “W” and a “G” in various layouts. I’m sure you could imagine some. Put a W next to a G. Put a W on top of a G. Put a W sort of behind a G. Now play with colors.

It was no good.

The main problem with these W/G configurations was that they deemphasized the “THE Write Guy” part of the site. The client wanted the branding to lead away from “how-to …

Here’s my latest logo and header design, done for Ignite Living.

With a name like Ignite Living I figured right off the bat that the design would be split in two parts. One would be more of a graphical logo utilizing fire in some way, and the other would be “Ignite Living” written in full. Most of the design time was spent trying to find a font that would look good in both situations. I finally settled on Baskerville Semibold.

The first version came out like this:

For some reason I hated it. I could see it had potential but it wasn’t sitting right with me. For the life of me I couldn’t figure out what was wrong.

Then …

I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my designs, one of my questions sparked an interesting answer from him.

He said he was afraid of his diet products appearing “too diet”. He wanted something more “frivolous and comfortable” which is something I never would have guessed or designed for. How much time would he and I have spent if I hadn’t known this?

Because he had no problem with full disclosure, he and I had a great working relationship. After the initial logo was done, he hired me on to do six others for some other health products.

So, the obvious rule that needs no …

First, as a disclaimer to any future clients (love you!) let me say that very few clients fit into the client from hell category. If you’re an average Joe or Jane who’s spent the majority of your life not getting slugged square in the face, you’re excluded by a mile. Welcome!

That said, here are some warning phrases that any freelancer should tune his ears to. If you hear a lot of these from the same client, not just a couple here or there, be very sure to clarify down to the finest detail everything that’s needed and wanted. And get a contract signed. In blood. On ancient parchment from the fertile crescent. Or, don’t even take …

We’re a litigious society. Some people get sued more than I eat breakfast. The psychiatric profession industry alone currently has more than 28,000 active suits against it. So this post is not without purpose, and the main point is that you need a contract.

Contracts are essential. They don’t have to be big or confusing or full of legal jargon or anything like that. But they do have to be agreed upon and they have to define the responsibilities of both parties. And they should be signed by both parties.

Now, there are cut/paste contracts floating around online. They’re free to use but I would recommend writing your own or getting a lawyer to prepare a standard one for you.

Regardless, contract writers and lawyers, not being designers, …