How I Approach Logo Design – A Checklist

I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my designs, one of my questions sparked an interesting answer from him. He said he was afraid of his diet products appearing “too diet”. He wanted something more “frivolous and comfortable” which
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First, as a disclaimer to any future clients (love you!) let me say that very few clients fit into the client from hell category. If you’re an average Joe or Jane who’s spent the majority of your life not getting slugged square in the face, you’re excluded by a mile. Welcome! That said, here are
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We’re a litigious society. Some people get sued more than I eat breakfast. The psychiatric profession industry alone currently has more than 28,000 active suits against it. So this post is not without purpose, and the main point is that you need a contract. Contracts are essential. They don’t have to be big or confusing
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