Design Tales from the Dark Side – The Client Who Wanted Cool

 Charlie   |    4 October, 2007   |    1 Comment   |   

SEATTLE, October 2006
It was a dark and stormy night when the phone rang. I pulled the cigarette from my teeth and reached for the phone. Actually, no. I don’t smoke.

And besides it was a perfectly mild mid-afternoon when my email inbox said “PING!” I opened the message, read it and dollar signs appeared in both of my eyes. Someone, we’ll call him “Jake”, wanted a new logo and I was just the man for it.

And thus begun one of my toughest and most time-consuming cases ever. The job was simple: design a logo for this gentleman’s SEO company. That’s about all I knew when I accepted the project and by the end, I …

The New Charfish Design

 Charlie   |    4 October, 2007   |    Leave a Comment   |   

This site has changed about 400 times over the past few months.

Anyone who’s come here any two days in succession probably watched the H2 colors shift from black to blue right under their eyes. Or maybe they saw the active links go from cream to off-chartreuse to slightly-more-off-chartreuse. Or the body text going from Georgia to Verdana to Helvetica to Helvetica Neue and then back again.

Yeah, I’m done with that now.

It all started when I finished some commission work and was too lazy to go get some more. But creature of habit that I am, I can’t just sit here and not design. So what choice did I have other than to turn my evil wiles upon this here site?
…