The episode in which the Charfish explains the simplicity of effective websites, pays homage to Google and then rips the pants off of Yahoo! in front of everyone.
Before we get rolling on this post, let’s define what an eye trail is. No, it’s not where you take your eyes out for a nature walk. Nor is an eye trail what Hansel and Gretel left in the woods to find their way back home from the witch’s house.
An eye trail is the path your eye takes as it’s lead from visual element to visual element.
Note the passive sense of that: your eye is being lead. It’s not necessarily what your eye is looking for.
Let’s look at some eye trails
I’m going to show you some screenshots, and as you look at them note what your eye does and where it goes. It’ll all happen pretty much on…
Where have I been?I've been right here. Yup, the whole time. There. Wasn't that fun? In all truth I've been busy. Insanely so. 18-hour days sort of busy. At the current moment I've got 16 projects cooking all at the same time. If my mom had told me making money would be this fun, I'd have gone to check with my dad. ThreeGears.com recently hired me to create some napkin sketch style artwork for his sales/support process. The sketches were created first with good ol' pencil and paper and later redrawn in Illustrator. The final versions shown here represent the phases that any company goes through between its formation and its back end support structure:
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