Ignite Living New Logo Design

 Charlie   |    7 November, 2007   |    4 Comments   |   

Here’s my latest logo and header design, done for Ignite Living.

With a name like Ignite Living I figured right off the bat that the design would be split in two parts. One would be more of a graphical logo utilizing fire in some way, and the other would be “Ignite Living” written in full. Most of the design time was spent trying to find a font that would look good in both situations. I finally settled on Baskerville Semibold.

The first version came out like this:

For some reason I hated it. I could see it had potential but it wasn’t sitting right with me. For the life of me I couldn’t figure out what was wrong.

Then …

Design Tales from the Dark Side – The Client Who Wanted Cool

 Charlie   |    4 October, 2007   |    1 Comment   |   

SEATTLE, October 2006
It was a dark and stormy night when the phone rang. I pulled the cigarette from my teeth and reached for the phone. Actually, no. I don’t smoke.

And besides it was a perfectly mild mid-afternoon when my email inbox said “PING!” I opened the message, read it and dollar signs appeared in both of my eyes. Someone, we’ll call him “Jake”, wanted a new logo and I was just the man for it.

And thus begun one of my toughest and most time-consuming cases ever. The job was simple: design a logo for this gentleman’s SEO company. That’s about all I knew when I accepted the project and by the end, I …