Why a manifesto?

Because in a world where everyone’s a designer, designing isn’t enough anymore. Clients want to know what’s behind their projects and the people that do them.

Some say technology is making our world smaller but it’s really just making it more anonymous.

There are professionals from every field available online. You can order groceries, do your banking and hire a lawyer whose face you’ll never see, all from the comfort of your keyboard. Whatever you’re looking for is available in legions.

So the question is no longer whether or not you can find someone to do the work. You can.

The question is: who’s going to do it? It’s about you and me and our personal …

Is your website a noxious visual miasma? A hideous concoction of strident hues? A vomitous amalgamation of eye-related wretchedness? Well, this post may be for you.

You know how when you walk into Baskin Robbins, you see all those ice cream colors? And there’s that smell in the air? That sweet waffle cone smell that makes you feel like your nostrils just got a cavity? That shouldn’t be your website.

And with that, I welcome you to Part 3 of our “10 Ways to Make Your Website Look Better” series.

Today, we’re going to talk about color.

An introduction, and why I’m even bothering

I think it’s safe to say that MOST of us don’t use hideous color …

This is Part 2 of the 10 Ways to Make Your Website Look Better series.

If content, as they say, is king, then the readability of that content must be a close second. After all, it doesn’t matter how good your content is if it can’t or won’t be read.

So here you are. You’ve written the blog post to end all blog posts. Or the sales letter that will surely make you six-figures over night. You post it online, sit back to watch the readers flood in, and KAZAAM! Nothing. No sales, no reader comments, no bump in subscribers, nothing.

You look at your site to troubleshoot it. It looks good. The text size is big …

The episode in which the Charfish explains the simplicity of effective websites, pays homage to Google and then rips the pants off of Yahoo! in front of everyone.

Before we get rolling on this post, let’s define what an eye trail is. No, it’s not where you take your eyes out for a nature walk. Nor is an eye trail what Hansel and Gretel left in the woods to find their way back home from the witch’s house.

An eye trail is the path your eye takes as it’s lead from visual element to visual element.

Note the passive sense of that: your eye is being lead. It’s not necessarily what your eye is looking for.

Let’s look …

These 10 tips on improving your website are so effective they’ll make you some spare cash and make you more physically attractive.

Somewhere, wallowing in the gigantic sea that is the internet, is your site.

It’s not alone. It’s got a lot of neighbors and more than 100,000 new ones every single day. Is your site down there at the bottom, in the cold darkness with the suckerfish? Or is it up at the top where food is plenty and the sunlight still streams in?

If I were to venture a guess, I’d say your site is somewhere in the middle. After all, you’re here at Charfish and you’re reading this blog post. That means you probably …