Logo and Header for WriteToDone.com - Case Study

Just because you use an out-of-the-box theme doesn’t mean you can’t make it something special.

I recently got the opportunity and honor to work with Leo Babauta, the creator of the ultra-successful ZenHabits blog.

Recently Leo released a new blog that is already well on its way to becoming ultra-successful in its own right. His new blog, WritetoDone.com, is a great place to pick up what Leo has to teach about the art and craft of writing.

Thanks to a great pal and erstwhile client of mine, Stephen Smith, Leo and I were introduced to each other. At the time, WritetoDone hadn’t been unveiled yet, and Leo wanted to give it some more oomph and branding before letting the public know about it. I showed him some samples of my work, Leo gave me the thumbs-up and minutes later I was working on his new header and logo.
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Design Tales from the Dark Side - The Client Who Wanted Cool

SEATTLE, October 2006 - It was a dark and stormy night when the phone rang. I pulled the cigarette from my teeth and reached for the phone.

Actually, no. I don’t smoke. And besides it was a perfectly mild mid-afternoon when my email inbox said “PING!” I opened the message, read it and dollar signs appeared in both of my eyes. Someone, we’ll call him “Jake”, wanted a new logo and I was just the man for it.

And thus begun one of my toughest and most time-consuming cases ever. The job was simple: design a logo for this gentleman’s SEO company. That’s about all I knew when I accepted the project and by the end, I didn’t know much more than that.

Aloofness is a hard client to pleaseI gave the gent the ordinary rundown on how I work, then did my preliminary interview. It didn’t go well, what with him seeming secretive and uncaring throughout. It was awkward from the outset. I wasn’t feeling any love and the hairs on my neck were standing on end. But the dollar signs were still in my eyes flashing, and I can be a slave.

The interview was nearing an end. One last question and we’d call it a night afternoon. The last question is the doozy that I throw at all my clients now. But this particular time, I should have trusted my instincts and let it go. Instead, the last question went down like this:
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