Ignite Living New Logo Design
Here’s my latest logo and header design, done for Ignite Living.
With a name like Ignite Living I figured right off the bat that the design would be split in two parts. One would be more of a graphical logo utilizing fire in some way, and the other would be “Ignite Living” written in full. Most of the design time was spent trying to find a font that would look good in both situations. I finally settled on Baskerville Semibold.
The first version came out like this:
For some reason I hated it. I could see it had potential but it wasn’t sitting right with me. For the life of me I couldn’t figure out what was wrong.
Then I remembered something Collis said in his tutorial about the redesign of FreelanceSwitch. In that tutorial he talks a bit about the depth that even really subtle gradients can give you. In looking at the preliminary version of the logo you can see there are no gradients.
That’s the problem. It looks flat and amateurish to me. I took Collis’ advice and gave gradients to the white text as well as the background. They’re subtle for sure, but look at the difference in the final version of the logo. I also added a vertical line, just for some visual interest and to separate the two logo bits. Here’s how it came out.
Much better! The gradients made all the difference in the world and I ended up loving the logo just because of those changes.
What do you think?
How I Approach Logo Design - A Checklist
I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my designs, one of my questions sparked an interesting answer from him.
He said he was afraid of his diet products appearing “too diet”. He wanted something more “frivolous and comfortable” which is something I never would have guessed or designed for. How much time would he and I have spent if I hadn’t known this?
Because he had no problem with full disclosure, he and I had a great working relationship. After the initial logo was done, he hired me on to do six others for some other health products.
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