Why a manifesto?

Because in a world where everyone’s a designer, designing isn’t enough anymore. Clients want to know what’s behind their projects and the people that do them.

Some say technology is making our world smaller but it’s really just making it more anonymous.

There are professionals from every field available online. You can order groceries, do your banking and hire a lawyer whose face you’ll never see, all from the comfort of your keyboard. Whatever you’re looking for is available in legions.

So the question is no longer whether or not you can find someone to do the work. You can.

The question is: who’s going to do it? It’s about you and me and our personal …

I‘m not a designer for money.

I run a design business for money, but that’s a different thing. The money has always come as an incidental, as an effect and not the cause. I design and often people want to give me money for it. That’s a healthy relationship and a good way to stay alive.

But I design because I love it. I design because when I don’t, odd things happen inside me and the world takes on a certain pallor.

I’m a designer because when I walk around in the city I can’t keep my eyes off storefront signs, sandwich boards, even newspapers in their stands. Everywhere I look is typography for me to study and I often wonder …