I recently finished the redesign of The Reinvention Institute and wanted to give it some airplay here. It’s in the portfolio already, but I know not everyone heads in there.

The Reinvention Institute is run by Pamela Mitchell, its CEO and Chief Vision Officer. (Is that not the coolest title ever? Chief Vision Officer…love it.) Pamela is an amazing woman and was a total blast to work with. And to say she is a consummate professional is sort of like saying Winston Churchill was an alright orator.

Pamela has the Midas touch. Every email and phone call we had was a reminder that some people cannot help being very very good at what they do. That’s Pamela.

As to …

This site has changed about 400 times over the past few months.

Anyone who’s come here any two days in succession probably watched the H2 colors shift from black to blue right under their eyes. Or maybe they saw the active links go from cream to off-chartreuse to slightly-more-off-chartreuse. Or the body text going from Georgia to Verdana to Helvetica to Helvetica Neue and then back again.

Yeah, I’m done with that now.

It all started when I finished some commission work and was too lazy to go get some more. But creature of habit that I am, I can’t just sit here and not design. So what choice did I have other than to turn my evil wiles upon this here site?
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