The Reinvention Institute is run by Pamela Mitchell, its CEO and Chief Vision Officer. (Is that not the coolest title ever? Chief Vision Officer…love it.) Pamela is an amazing woman and was a total blast to work with. And to say she is a consummate professional is sort of like saying Winston Churchill was an alright orator.

Pamela has the Midas touch. Every email and phone call we had was a reminder that some people cannot help being very very good at what they do. That’s Pamela.

As to the site, what you see is pretty similar to what the site was before I got to it. It was a little older looking, a bit musty and shop worn but still a great site. Pamela wanted some new boots for it so we gave it some new boots. It turned out very nicely, with a TON of luscious white space, a great color scheme and some nice iconic navigation.

Could say more, but that would be beating it to death. Just have a look at the screenshot or, better yet, head over to The Institute to check it out. And if you need to reinvent yourself, your business or your career…that’s the place to do it. Tell Pamela I sent you. She’ll probably say, “Who?”

Anyone who’s come here any two days in succession probably watched the H2 colors shift from black to blue right under their eyes. Or maybe they saw the active links go from cream to off-chartreuse to slightly-more-off-chartreuse. Or the body text going from Georgia to Verdana to Helvetica to Helvetica Neue and then back again.

Yeah, I’m done with that now.

It all started when I finished some commission work and was too lazy to go get some more. But creature of habit that I am, I can’t just sit here and not design. So what choice did I have other than to turn my evil wiles upon this here site?

There are still some minor adjustments to make. A pixel here and pixel there for alignment and such. And the portfolio I’ll admit can use a bit of a Spring cleaning. And the blue-ness is overall a little, blue. And…and…

Anyway, I’m (mostly) happy with it. Are you? I’d love to hear your comments.