How I Approach Logo Design - A Checklist
I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my designs, one of my questions sparked an interesting answer from him.
He said he was afraid of his diet products appearing “too diet”. He wanted something more “frivolous and comfortable” which is something I never would have guessed or designed for. How much time would he and I have spent if I hadn’t known this?
Because he had no problem with full disclosure, he and I had a great working relationship. After the initial logo was done, he hired me on to do six others for some other health products.
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New Charfish Desktop - Blue with Dolphins
We know how it works.
You wake up, turn on your computer and wait for it to boot up. When the desktop appears you say what we always say:
“Man I’ve got a million icons!”
Well, now you’ve got a reason to delete them! How else will you see our sexy new desktop?
It’s free! It’s sexy! It’s blue! And it’s got dolphins!
Just like underwear, it’s available in different sizes. Download yours today!
Ways You Can Recognize the Client From Hell
First, as a disclaimer to any future clients (love you!) let me say that very few clients fit into the client from hell category. If you’re an average Joe or Jane who’s spent the majority of your life not getting slugged square in the face, you’re excluded by a mile. Welcome!
That said, here are some warning phrases that any freelancer should tune his ears to. If you hear a lot of these from the same client, not just a couple here or there, be very sure to clarify down to the finest detail everything that’s needed and wanted. And get a contract signed. In blood. On ancient parchment from the fertile crescent. Or, don’t even take the commission.
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