Website Redesign - The Reinvention Institute
I recently finished the redesign of The Reinvention Institute and wanted to give it some airplay here. It’s in the portfolio already, but I know not everyone heads in there.
The Reinvention Institute is run by Pamela Mitchell, its CEO and Chief Vision Officer. (Is that not the coolest title ever? Chief Vision Officer…love it.) Pamela is an amazing woman and was a total blast to work with. And to say she is a consummate professional is sort of like saying Winston Churchill was an alright orator.
Pamela has the Midas touch. Every email and phone call we had was a reminder that some people cannot help being very very good at what they do. That’s Pamela.
As to the site, what you see is pretty similar to what the site was before I got to it. It was a little older looking, a bit musty and shop worn but still a great site. Pamela wanted some new boots for it so we gave it some new boots. It turned out very nicely, with a TON of luscious white space, a great color scheme and some nice iconic navigation.

Could say more, but that would be beating it to death. Just have a look at the screenshot or, better yet, head over to The Institute to check it out. And if you need to reinvent yourself, your business or your career…that’s the place to do it. Tell Pamela I sent you. She’ll probably say, “Who?”

Because 1,678 RSS Buttons Aren’t Enough
Just when you thought nothing new could be done with RSS buttons, I’ve gone ahead and proved it by making one of my own. It’s just like all the other RSS buttons out there. Only different.
This one was lovingly crafted by myself, in the forge of Cinema 4D. It’s got reflections, glass-like finishes and an oh-so-jaunty angle to it. It oozes raw sex appeal and screams “Click Me! Click Me!” which is just what you want for an RSS icon.
“Where can I get one for myself?” is what you’re probably saying right now. Well, I’ve added a new page to Charfish and called it “Goodies.” And because I like things really simple stupid, I’ve also added a new button to the navigation bar above and cleverly called it “Goodies” as well.
Click it once and you’ll be transported to a page where this slick new RSS button is available for download. Click it twice and nothing at all will happen ’cause you’ll already be there.
There are two versions of the RSS button, one with a drop shadow and one without. Each version is a transparency-supported .png image so it will fit on any background of any color.
And just when you thought it couldn’t get any better, it can’t. It’s just an RSS button after all. Go get yours now!

