These 10 tips on improving your website are so effective they’ll make you some spare cash and make you more physically attractive.

Somewhere, wallowing in the gigantic sea that is the internet, is your site.

It’s not alone. It’s got a lot of neighbors and more than 100,000 new ones every single day. Is your site down there at the bottom, in the cold darkness with the suckerfish? Or is it up at the top where food is plenty and the sunlight still streams in?

If I were to venture a guess, I’d say your site is somewhere in the middle. After all, you’re here at Charfish and you’re reading this blog post. That means you probably …

The episode in which the Charfish explains the simplicity of effective websites, pays homage to Google and then rips the pants off of Yahoo! in front of everyone.

Before we get rolling on this post, let’s define what an eye trail is. No, it’s not where you take your eyes out for a nature walk. Nor is an eye trail what Hansel and Gretel left in the woods to find their way back home from the witch’s house.

An eye trail is the path your eye takes as it’s lead from visual element to visual element.

Note the passive sense of that: your eye is being lead. It’s not necessarily what your eye is looking for.

Let’s look …