This is Part 2 of the 10 Ways to Make Your Website Look Better series.

If content, as they say, is king, then the readability of that content must be a close second. After all, it doesn’t matter how good your content is if it can’t or won’t be read.

So here you are. You’ve written the blog post to end all blog posts. Or the sales letter that will surely make you six-figures over night. You post it online, sit back to watch the readers flood in, and KAZAAM! Nothing. No sales, no reader comments, no bump in subscribers, nothing.

You look at your site to troubleshoot it. It looks good. The text size is big …

The first of what will no doubt be dozens hundreds gazillions of experiments I’ll share with you here at Charfish. This one is “Hitchcock Meets Charfish” and is a mere glimpse into the incredible things After Effects and a few minutes of time can produce.

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Been playing around in After Effects a bit recently, and it is the bee’s knees I tell you. Brilliant program with which you can make pretty much anything look entirely bitchin. You put in some lousy pictures, add your dumb ideas and push the “Make Something Awesome” button and stuff like this is what comes out. Just click the image above to watch the animation. It’s about 3MB and may take a sec to load.

Have a look-see …

Ebook designs are nothing new to this site. We’ve been doing them for a while and have had pretty extraordinary results. But at first glance, you might not even know we do ebook design here, what with all the talk about web design.

But the truth is, ebooks are our specialty.

Now, if you’re anything like me, you’ve bought a few ebooks and downloaded even more free ones over the years. With all this exposure, I bet we could agree on this fact:

All ebooks are not created equal

The vast majority of ebooks I’ve seen are either hideous or just adequate. Very very rarely have I seen one that was professional enough, in my opinion, to market.

Well, hideous doesn’t work. And just adequate isn’t going to earn …