Ebook Design Myth: If I pay to get my ebook designed, I’m instantly losing money

Let me tell you a story…

At the end of 2007 I gave away a free ebook to my customers over at IgniteLiving.com, another site of mine. At the time, the site was only a couple months old and had exactly 17 RSS subscribers.

My plan was to offer a great ebook that would attract some visitors and possibly some business. So, I wrote the book and designed the hell out of it. I gave it a slick cover, nice fonts and typography, a cool color scheme and made it available for free download.

When the post went live, a whole lot of nothing happened. Which is sort of what you’d expect of a …