Why a manifesto?

Because in a world where everyone’s a designer, designing isn’t enough anymore. Clients want to know what’s behind their projects and the people that do them.

Some say technology is making our world smaller but it’s really just making it more anonymous.

There are professionals from every field available online. You can order groceries, do your banking and hire a lawyer whose face you’ll never see, all from the comfort of your keyboard. Whatever you’re looking for is available in legions.

So the question is no longer whether or not you can find someone to do the work. You can.

The question is: who’s going to do it? It’s about you and me and our personal branding. It’s about the people behind the scenes, what they do and how they arrive at their magic.

It’s about the quality you’ll present to this growing world of quantity.

In all the speed of our modern world we’re all still seekers after beauty. We can get the news anywhere, but where do we find the poetry? For me the poetry is in the process and in the end result. You’ve got to take a ride and make the ride enjoyable for those around you. You’ve got to be responsible about where you’re going and how you get there.

This manifesto is about us, what we do and how we arrive.

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