I recently finished the redesign of The Reinvention Institute and wanted to give it some airplay here. It’s in the portfolio already, but I know not everyone heads in there.
The Reinvention Institute is run by Pamela Mitchell, its CEO and Chief Vision Officer. (Is that not the coolest title ever? Chief Vision Officer…love it.) Pamela is an amazing woman and was a total blast to work with. And to say she is a consummate professional is sort of like saying Winston Churchill was an alright orator.
Pamela has the Midas touch. Every email and phone call we had was a reminder that some people cannot help being very very good at what they do. That’s Pamela.
As to the site, what you see is pretty similar to what the site was before I got to it. It was a little older looking, a bit musty and shop worn but still a great site. Pamela wanted some new boots for it so we gave it some new boots. It turned out very nicely, with a TON of luscious white space, a great color scheme and some nice iconic navigation.
Could say more, but that would be beating it to death. Just have a look at the screenshot or, better yet, head over to The Institute to check it out. And if you need to reinvent yourself, your business or your career…that’s the place to do it. Tell Pamela I sent you. She’ll probably say, “Who?”